Social Media Promotion

Recently I applied for an internship with a company called Bloguettes. I started following them on Instagram because I liked their pictures, thought their aesthetic was cool and didn’t really look into it much further until they posted looking for summer interns. When I looked further, the concept of this company completely captivated me.

Bloguettes help companies learn how to promote themselves through social media. The teach small businesses the in’s and out’s of social media, and how to gain followers (customers) through different outlets. I specifically  applied for the events intern, which helps put on workshops to teach and events for business owners to attend and network!

I am very interested in this aspect of the industry that I want to go in to. I love that their are companies to help other companies, and that I can get into that with event planning.

Instagram is getting a little more colorful

The floral industry-a large part of the event planning industry-has been budding and become a huge hit on Instagram. There are hundreds of floral design accounts that are growing in followers. From Singapore to Dallas there are different florists you can follow to find the look you’re wanting for your wedding, or just wanting to brighten up your day.

Some of my favorites to follow are shops that are located in Dallas. The clean, yet colorful photography of their arrangements, weddings or design classes has me scrolling for hours. Flowers have gone from tight, strictly put together bunches to large, organic, green and creative pieces of art.

Floral designing, like most companies, uses Instagram as their main source of promotion. Floral shops are now holding classes and promoting blogs. This works in their favor and creates a creative, fun community of people who are creating in a different way than graphic design or advertising and other more popular mediums.

 

 

 

Entry Level Position

This is what someone told me when I decided I wanted to be an event planner. I took it kind of harshly and then felt like more people would think this. But I wanted a college degree and I didn’t want to risk just going out into the world without one. However, the more I thought about it the more I realized that having the ability or passion to run an event is not something that can be taught.

Ive learned along the way that although college can feel like it’s in the way, I have to use the little things to my advantage to gain experience. Morris and Mitchell has given me a couple doors that I didn’t expect it to. I have recently been asked to plan an event for the department and I cant wait to really show what I can do.

I read an article recently about an event planner who said she didn’t know what she wanted to do after college, but she did know what she definitely wouldn’t be good at. I feel kind of like that. College is showing me what I do and don’t know about myself which will later on be able to help me play off of my strengths in event planning.

Although Event planning is not something that ACU can teach me how to do, I know I can learn and grow in this environment and later on be a better event planning because of different  skills I have gained and experiences along the way.

The Industry

When I first decided I wanted to go into event planning my parents said “okay great, but hold up.” and like all good parents, their question was “and you’ll support yourself how?” I at that point question, do I stay in Psychology and become this crazy successful therapist and furnish my home in everything Anthropologie? Or do I go with the more fun, creative option where ill have to get thrifty with my home decor? I chose the second, and after some googling, the choice was easy.

The event planning industry is much larger than you may be thinking. It is a $450 billion dollar industry. Why? Because events are expensive, and people will shamelessly spend tons of money to impress.

Event planners make up 1.7 million people around the United States. This consists of people who are quick on their feet and creative. They don’t miss a beat.

There are over 200,000 event planning companies. This number gave my parents great ease (yay she’ll get a job!).

As I gain much more information about this industry, I knew I wanted to be a part of it. There are so many more facets to it then just weddings or cheesy parties. I love the diversity and craziness of it all.

 

 

The monster called Event Planning and my dream

Lately, my dream of what I want to do when I graduate seems so big, so far away and for the first time since I knew what I wanted to do, it seems kind of scary. The kind of scary where I am terrified I wont accomplish it. As if life is going to slip out from under me and I’ll look back and didn’t ever reach it. The kind of scary that pops up when I feel completely confirmed in this passion and feel terrified that it won’t ever happen because I want it so badly.

I changed my major at the beginning of my second year at ACU. I had this panicked-come to Jesus-everything must change right now moment and I realized I did not want to be a therapist and that I wanted to plan events. As my passion for this industry grew, so did my dream. And then, it expanded.

I don’t remember when it was or how it became a sort of obsession, but one day I decided I wanted to be a florist and that was it. The dream became this: owning my own flower shop and planning weddings. With every arrangement I do, or small event that I get to have a hand in, I want it even more.

It’s so easy to picture your dream happening. To see myself in this beautifully trendy, Dallas based flower shop, meeting with clients and dreaming up these gorgeous weddings, seems incredible and terrifying.

Event planning is a whole different monster that people are hesitant to even mess with. Am I crazy enough to do it? We’ll find out, but for now over the next few weeks, Ill be talking about the event planning industry and what it’s going to look like for me, and my dream.